Facebook Advertising & Boosting Posts

Facebook algorithm changes have your business page's reach trending down? You're not alone. Facebook and many social channels have become a "pay to play" space. We'll look at ways you can create targeted audiences based on your goals to run different types of ads to when it makes sense to simply boost a post to your fans and their friends.

 

You will learn:

• How to create and save targeted audiences in Facebook Ads Manager
• The difference in boosting posts vs advertisements
• How you can optimize your Facebook advertising budget to get the best return on investment for your business